What is a Creativity Economy?
Originality, innovation, inventiveness, imagination, artistic ability, resourcefulness – all are synonyms for creativity. But what does it mean to be creative and why is that attribute so important to businesses and communities alike? Creative communities attract the best and the brightest to their areas. Companies in “creative” industries will come to where the creative people are located, which in turn fuels a creative economy.
The global economy is on the move. Today's leadership challenge is how best to release the imaginative energies of people, while harnessing their idea-potential for successful companies and communities. This is the challenge being posed by the rapidly accelerating Creative Economy. We invite you to join leading companies and organizations in supporting and attending the essential gathering of 2007—the inaugural National Conference on the Creative Economy.